Contents
- 1. Introduction & Scope
- 2. Data Controller
- 3. Data We Collect
- 4. How We Use Your Data
- 5. Legal Basis
- 6. Data Sharing
- 7. Cookies & Tracking
- 8. Data Retention
- 9. Data Security
- 10. International Transfers
- 11. Your Rights
- 12. Children's Privacy
- 13. Marketing
- 14. Third-Party Links
- 15. Policy Changes
- 16. Contact Us
Introduction & Scope of This Policy
This Privacy Policy ("Policy") describes how 977apk ("we," "us," "our," "the Platform") collects, processes, stores, and protects personal data relating to individuals ("Users," "Players," "you") who register an account, access, or use any service available at 977apk.net, including all betting markets, casino games, live dealer tables, slot games, Plinko, Super Bingo, loyalty programmes, promotional offers, and customer support channels.
This Policy applies to all personal data collected through the 977apk website, mobile applications, email communications, live chat systems, and any other channel through which you interact with 977apk. It does not apply to third-party websites, payment processors, or game studios that operate under their own separate privacy policies, even when those third parties are accessed through integrations within the 977apk platform.
By creating a 977apk account or continuing to use the platform after the effective date of this Policy, you acknowledge that you have read and understood this document. If you do not accept any aspect of this Policy, you must discontinue use of the 977apk platform immediately.
Data Controller
For the purposes of applicable data protection legislation, 977apk operates as the Data Controller in respect of all personal data collected through the platform. As Data Controller, 977apk determines the purposes and means of processing your personal data and bears primary responsibility for ensuring that such processing is conducted lawfully, fairly, and transparently.
977apk processes personal data in compliance with applicable international data protection standards, including those governing online gambling operators. Where 977apk engages third-party service providers to process personal data on its behalf — such as payment processors, identity verification providers, and customer support software vendors — those parties operate as Data Processors under written agreements that bind them to 977apk's data protection standards and restrict their use of personal data to the specific purposes for which they were engaged.
Personal Data We Collect
977apk collects personal data in the following categories. The specific data collected depends on the nature of your interaction with the platform and the services you use.
| Category | Data Types | Collection Trigger |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC/passport number, nationality, photograph (for KYC verification) | Account registration; identity/age verification requests |
| Contact Data | Mobile number (Pakistani), email address, city/region of residence | Registration; support inquiries; notification preferences |
| Financial Data | JazzCash account number, EasyPaisa number, HBL/UBL/Meezan account details, Raast ID, USDT wallet address, deposit and withdrawal history | Deposit and withdrawal transactions; payment method registration |
| Transaction Data | Betting history, bet amounts, game session records, wagering totals, wins/losses, bonus claims and wagering progress | All betting and gaming activity on the platform |
| Technical Data | IP address, device type, operating system, browser type, unique device identifiers, geolocation data (city/region level) | Platform access; login events; security monitoring |
| Usage Data | Pages visited, features used, time spent, click patterns, search queries within platform | Continuous platform interaction (via cookies and session tracking) |
| Communication Data | Live chat transcripts, support email content, customer feedback form responses | Support interactions; feedback submissions |
| Responsible Gaming Data | Self-imposed deposit limits, loss limits, session time limits, cooling-off records, self-exclusion status and period | Responsible gaming tool activation; mandatory regulatory record-keeping |
How 977apk Uses Your Personal Data
977apk processes personal data for the following specific purposes. We do not process your data for any purpose beyond those listed below without obtaining your explicit consent or as required by applicable law.
- Account Registration & Management: Creating and maintaining your 977apk account, verifying your identity and age (21+ requirement), authenticating your logins, and managing account settings and preferences;
- Service Delivery: Processing your bets across cricket, casino, slot, Plinko, and Super Bingo services; resolving game outcomes; applying bonus funds; managing your wallet balance;
- Payment Processing: Processing deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and other supported Pakistani payment methods; processing withdrawal requests to your registered payment destination; conducting anti-money laundering checks as required;
- Legal & Regulatory Compliance: Complying with age verification obligations, anti-money laundering (AML) requirements, counter-terrorism financing (CTF) legislation, and any other applicable regulatory requirements under international gaming frameworks;
- Fraud Prevention & Security: Detecting and preventing fraudulent account activity, bet manipulation, bonus abuse, multi-accounting, and unauthorised account access; monitoring for unusual transaction patterns;
- Responsible Gaming: Administering responsible gaming tools including deposit limits, loss limits, session timers, cooling-off periods, and self-exclusion; monitoring betting patterns for indicators of problem gambling behaviour;
- Customer Support: Responding to account queries, payment disputes, game complaints, and responsible gaming requests through live chat and email channels;
- Platform Improvement: Analysing aggregated usage data to improve platform performance, game selection, user interface design, and the overall 977apk player experience;
- Marketing Communications: Sending promotional offers, bonus notifications, and platform updates to Users who have opted in to marketing communications (see Section 13 for opt-out information).
Legal Basis for Processing
977apk processes personal data on one or more of the following legal bases, depending on the processing activity in question:
- Contractual Necessity: Processing that is necessary to fulfil our contractual obligations to you under the 977apk Terms and Conditions — including account management, bet processing, payment processing, and customer support;
- Legal Obligation: Processing required to comply with applicable laws — including age verification, AML/CTF obligations, responsible gaming regulations, and record-keeping requirements imposed by gaming regulatory frameworks;
- Legitimate Interests: Processing for purposes of fraud prevention, platform security, abuse detection, and platform performance analysis, where 977apk's legitimate interests in operating a safe and compliant platform are not overridden by your data protection rights;
- Consent: Processing for marketing communications and non-essential cookies, where your explicit consent has been obtained and can be withdrawn at any time.
Data Sharing & Third-Party Disclosure
977apk does not sell, rent, or trade your personal data to any third party for commercial purposes. Personal data is shared with external parties only in the following limited circumstances:
- Payment Processors: Financial data is shared with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and other payment providers strictly to the extent necessary to process your deposit or withdrawal transaction. Each provider operates under its own privacy policy and data protection framework;
- Identity Verification Providers: Identity data (including CNIC/passport details and selfie photographs for KYC purposes) may be shared with third-party identity verification service providers operating under data processing agreements with 977apk;
- Game Studio Partners: Technical session data (including device type, session duration, and bet amounts) is shared with game studios (Evolution Gaming, Pragmatic Play, NetEnt, and others) solely to facilitate game delivery and resolve game-related disputes;
- Regulatory & Law Enforcement Authorities: Personal data will be disclosed to applicable regulatory authorities, law enforcement agencies, or courts where 977apk is legally required to do so by applicable law, court order, or regulatory direction. 977apk will notify you of any such disclosure where legally permitted to do so;
- Anti-Fraud Networks: Certain identity and technical data may be cross-referenced with anti-fraud and responsible gaming registers, including player self-exclusion registers, for the purposes of legal compliance and player protection.
Cookies & Tracking Technologies
977apk uses cookies and similar tracking technologies on the platform to enable essential functionality, remember your preferences, maintain your session, and analyse platform usage. The following categories of cookies are used:
- Strictly Necessary Cookies: Required for the platform to function. These include session management cookies (keeping you logged in), security tokens, and CSRF protection cookies. These cannot be disabled without preventing core platform functions;
- Functional Cookies: Remember your language preferences, display settings, game favourites, and responsible gaming tool configurations. Disabling these will not prevent access to 977apk but may affect your experience;
- Analytics Cookies: Collect anonymised data about how players use 977apk — which pages are visited most frequently, where users encounter difficulties, and which features are most popular. This data is used solely to improve the platform. Analytics cookies require your consent and can be disabled via your browser settings;
- Security Cookies: Used to detect and prevent bot activity, fraudulent login attempts, and other security threats. These are strictly necessary and cannot be disabled.
You may manage your cookie preferences through your browser settings at any time. Note that disabling strictly necessary or security cookies may prevent you from logging into your 977apk account or accessing certain platform features.
Data Retention
977apk retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:
- Active Account Data: Retained for the duration of your account's active status plus 5 years following account closure, to comply with AML record-keeping obligations;
- Financial Transaction Records: Retained for a minimum of 5 years from the date of the transaction, as required by applicable anti-money laundering regulations;
- Identity Verification Documents: Retained for a minimum of 5 years following account closure or the completion of the relevant KYC process, whichever is later;
- Responsible Gaming Records: Self-exclusion and cooling-off records are retained for a minimum of 7 years to ensure compliance with responsible gaming obligations and to prevent re-registration during active exclusion periods;
- Customer Support Communications: Live chat transcripts and email correspondence are retained for 3 years from the date of the interaction;
- Marketing Data: Retained only for as long as you remain opted in to marketing communications. Upon opt-out, marketing preference data is deleted within 30 days, though other account data is retained as described above.
Data Security Measures
977apk implements a comprehensive suite of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include, but are not limited to:
- 256-Bit TLS/SSL Encryption: All data transmitted between your device and 977apk servers is encrypted using 256-bit TLS (Transport Layer Security), the same standard applied by international banking systems;
- Encrypted Data Storage: Sensitive personal data — including identity documents, financial account details, and passwords — is stored in encrypted form using AES-256 encryption. Passwords are additionally hashed using modern cryptographic algorithms and are never stored in readable form;
- Access Controls: Internal access to personal data is restricted on a strict need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and receive regular data protection training;
- Segregated Database Architecture: Personal data, financial data, and game data are stored in separate, isolated database environments with independent access control policies;
- Security Monitoring: 977apk employs continuous automated monitoring of all platform systems for intrusion attempts, anomalous access patterns, and data breach indicators. Security incidents are responded to in accordance with a formal incident response plan;
- Regular Security Audits: 977apk engages independent third-party security professionals to conduct penetration testing and vulnerability assessments on a regular scheduled basis.
While 977apk takes all reasonable measures to protect your personal data, no online system can guarantee absolute security. You are responsible for maintaining the confidentiality of your login credentials and for ensuring the security of the device from which you access 977apk.
International Data Transfers
977apk's primary server infrastructure is hosted in data centre facilities subject to internationally recognised data security standards. In the course of delivering its services — particularly through partnerships with game studios, payment processors, and identity verification providers — certain personal data may be transferred to and processed in countries outside Pakistan.
Where such international transfers occur, 977apk ensures that adequate data protection safeguards are in place, including contractual data processing agreements that impose obligations on recipient entities equivalent to those under applicable international data protection standards. 977apk does not transfer personal data to jurisdictions that lack adequate data protection frameworks without implementing specific protective measures.
Your Data Rights
As a 977apk user, you hold the following rights in respect of your personal data. Requests to exercise any of the rights below should be submitted to 977apk's support team via live chat or email. 977apk will acknowledge your request within 48 hours and respond substantively within 30 days.
- Right of Access: You may request a copy of all personal data that 977apk holds about you, along with information about the purposes for which it is processed;
- Right to Rectification: You may request correction of any inaccurate or incomplete personal data held by 977apk. Updates to contact information can be made directly through your account settings;
- Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data. This right is subject to 977apk's legal obligations to retain certain data — particularly financial transaction records and responsible gaming records — which override erasure requests during applicable retention periods;
- Right to Data Portability: You may request a copy of your personal data in a structured, machine-readable format for transfer to another service provider where technically feasible;
- Right to Restriction: You may request that 977apk restricts processing of your personal data in certain circumstances, such as while a rectification request is pending;
- Right to Object: You may object to processing of your personal data where that processing is based on legitimate interests. 977apk will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests;
- Right to Withdraw Consent: Where processing is based on your consent (such as marketing communications and non-essential cookies), you may withdraw consent at any time without affecting the lawfulness of processing that occurred before withdrawal.
Children's Privacy & Age Restriction
The 977apk platform is strictly for adults aged 21 years and above. 977apk does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step during account registration and may be reinforced by documentary identity checks at any time.
If 977apk discovers or receives credible information indicating that personal data has been collected from a User who is under 21 years of age, that account will be immediately suspended, all betting and gaming activity will be voided, and the personal data of the minor will be deleted from 977apk's systems as promptly as technically possible, subject to any mandatory regulatory reporting obligations relating to underage gambling that may require temporary retention.
If you are a parent or guardian and believe that a minor in your household has registered or attempted to register a 977apk account, please contact our support team immediately at [email protected] (displayed as plain text only — not a clickable link). 977apk takes all such reports extremely seriously and will respond within 24 hours.
Marketing Communications
977apk may send marketing communications — including promotional bonus offers, free bet notifications, deposit match announcements, PSL season promotions, and platform update newsletters — to registered users who have explicitly opted in to such communications during registration or through their account notification settings.
Marketing communications will be sent via SMS to your registered Pakistani mobile number and/or email, depending on your stated preferences. You may opt out of marketing communications at any time through one of the following methods:
- Updating your notification preferences in the 977apk account settings section;
- Contacting the 977apk support team via live chat and requesting removal from marketing communications;
- Using the unsubscribe link included in every marketing email sent by 977apk.
Opting out of marketing communications does not affect transactional communications such as deposit confirmations, withdrawal notifications, account security alerts, responsible gaming tool confirmations, and support responses. These communications are sent regardless of marketing preferences as they relate directly to your account and its security.
Third-Party Links & Integrations
The 977apk platform integrates with third-party services including game studios, payment processors, and live streaming providers. While these integrations are accessed within the 977apk environment, each third party operates under its own privacy policy, which governs the collection and use of any data that passes through that third party's systems.
977apk is not responsible for the privacy practices of third-party partners beyond the data processing agreements described in Section 6 of this Policy. Users who wish to understand how a specific payment provider or game studio handles their data should consult that provider's own privacy documentation.
Changes to This Privacy Policy
977apk reserves the right to update this Privacy Policy at any time to reflect changes in applicable law, our data processing practices, or the services we provide. Material changes — defined as changes that significantly affect your rights or the way your personal data is processed — will be communicated to registered users via email and/or a prominent in-platform notification at least 14 calendar days before the changes take effect.
The effective date and version number displayed at the top of this Policy will be updated whenever the Policy is revised. The current version of this Policy is always accessible at 977apk.net/privacy-policy. Your continued use of the 977apk platform following any update constitutes acceptance of the revised Policy.
Contact Us — Privacy Inquiries
For any questions, concerns, or requests relating to this Privacy Policy or 977apk's handling of your personal data — including requests to exercise any of the data rights listed in Section 11 — please contact us through the following channels. All contact details below are displayed as plain text only and are not clickable links.
- Privacy Support Email: [email protected]
- Live Chat: Available 24/7 within the 977apk platform following login to your account
- Subject Line for Privacy Requests: Please use the subject line "Privacy Request — [Your Username]" to ensure your inquiry reaches our data protection team promptly
977apk aims to acknowledge all privacy-related inquiries within 48 hours and to provide substantive responses within 30 calendar days. For complex requests involving large data volumes or third-party verification requirements, we may extend this period by up to an additional 30 days, in which case we will notify you of the extension and the reason for it within the initial 30-day period.